about pléyade estudio
I always wanted to be an astronaut, but I usually spend too long surfing the Internet to make it happen. I do many things in the Universe, on the Internet too. I live developing my personal designs.
Pléyade is Eva Ruiz's personal project, a graphic and web designer with 15 years of experience in Web Design and Development, focused on new technologies and business communications: corporate identity programs, branding, brochures, catalogs, posters, packaging, environmental design. I move along with technology, I don’t just keep up with it. I embrace it, live it and breathe it.
I'm specialized in
responsive web design
I have gained a lot of experience designing and building many responsive websites.
interaction design
A key area of focus in my design process is to ensure the best interaction for each situation to guide the user in their digital journey.
Prototyping
I started my career as a web designer. Although I'm no a developer, my coding knowledge gives me the ability to prototype even complex ideas.
Concepting
My interests in many different fields has helped me to stay curious, open and flexible. These attributes have been essential in the concepting of digital ideas.
Humanities
As a bachelor degree in Humanities, I shape my knowledge across my creations and my creations gives me the ability to keep learning.
Astronomy
Besides the Internet universe, I decided to observe stars by night. I see myself as a lover of things so far from me, and that includes the technology which allows me to see and imagine the infinity.
process flow
- comunication
- user experience
- Art direction
- development
A great idea often starts by asking the right questions. I dig into your business objectives, ask the smart questions, get to know you, and produce something together that’ll turn heads and make us all proud.
Trust me to deliver insightful work based on what you really need. And like any good friend, we’ll tell you if you’re spending too much or need to change the way you do something. At the end of the day, everyone goes home happy making work that hits the mark.
Understanding your audience is central to establishing how best to communicate with them. By focusing firmly on a human-centered approach to strategy and creation, I use research to inspire new ways of connecting with people.
I take the time to understand the latent needs, perceptions and behaviours of key stakeholders, gathering the insight necessary to build brand strategies, stories and experiences that stand the test of time.
Providing the vision to help guide the vision and see it through. Great design may be rooted in strategy, but it comes alive with intuition. Blending insight and creative expression, I design purposeful, unforgettable brand identities, campaigns and experiences that connect with people in fresh and compelling ways.
My approach is guided by the belief that simple explanations are better than more complex ones. By filtering out distraction we add meaning to our output and better communicate your proposition.
As a graphic and visual designer, I took my field in the product desing in so many different ways.
Sometimes, besides the visual proposal, I make the HTMLs with its CSS and all the JS needed, leaving everything ready for a programmer to do the required tasks. Another times I make a WP or I support myself in any CMs, e-commerce platform, etc., which it depends on the situation.